Tmall Ideal City

In 2020, Tmall Double 11 arrived with the new play “two explosions, double happiness,” step by step raising festival atmosphere to a climax. Meanwhile the 2020 Tmall Ideal City offline city tour formally launched on November 1, landing simultaneously in Wuhan, Chengdu, Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou, and Hangzhou, praising cities inspired by eight cities' humanities, saluting an extraordinary 2020, cities' patience and perseverance, and everyone living fully. As is well known, Tmall and Hubei share an unbreakable bond in campaign farm-aid this year; setting Ideal City's opening in Wuhan has extraordinary meaning.

Tmall Ideal City this time used food as “medium,” joining Tmall food merchants Zhou Hei Ya, RIO cocktail, Lancang Ancient Tea, Fresh Noodle Chuan and more. On November 1, a chubby giant Tmall doll eating hot dry noodles appeared at the center of Jianghan Road Pedestrian Street Xuangong Plaza in central Wuhan—crowds emptied streets in lively bustle; as Taste You Drumming opening music rose with majestic drums and vibrant dance, the 2020 Tmall Ideal City curtain formally opened.

Joining Taobao Live, inviting Wuhan dancer Hu Haoliang Spark, local doctors, Ele.me blue knights, and Amap driver uncles to co-create a street-explore theme variety livestream, presenting renovated Jianghan Road Pedestrian Street and traditional Jiqing Street vistas to national audiences.

On the night of November 1, teacher Jin Xing also appeared in a glass livestream room at the heart of Jianghan Road Pedestrian Street, recommending and showing Wuhan local specialty foods to national audiences. By the way, Tmall Food also offered offline free food giveaways worth millions for “foodie” friends—slow hands miss out!