Tmall Ideal City Wish Cat

中文
Tmall Ideal City Wish Cat
Hurry and check in! The 11th Double 11 Tmall Ideal City carnival gala arrives~
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Industry
互联网
Pop-up type
其他
Dates
2019.11.01(10 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Harbin
Brands
天猫
Event photos
All(13)
Detail photos(12)
Promotional materials(1)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
直播区、打卡区
互动玩法
网红打卡
获客销售
游戏、明星
营销
艺人/网红
张继科 苏炳添
传播节点
品牌日
媒体推广
微信、微博
Details

November 1–11, Tmall joins cities to jointly build “Tmall Ideal City,” inspired by 11 cities and 11 food streets' distinct cultures, joining super IPs, 10 major industries, 11 city wish officers, and a hundred brands, with innovative tech and industry-trend panoramic experiences reaching core first- and new-first-tier city users' ideal life new experiences, opening a city carnival. On November 2, Tmall Ideal City carnival gala grandly opened! On-site popularity exploded; consumers rushed to the venue, passionately joining interactions, eating drinking playing hi.


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