Tmall Global Tribute National Pavilion

For the first China International Import Expo, Tmall Global is ready! At Shanghai Oriental Pearl comes the “Global Tribute National Pavilion”—we're waiting for you.

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Industry

互联网

Pop-up type

其他

Dates

2018.11.02(4 days)

Venue type

步行街

Venue size

大型≤200m²

Build-out

轻奢效果8000元/m²

快闪城市

Shanghai

Brands

天猫

Event photos

All(30)

Detail photos(12)

Promotional materials(18)

Videos(0)

Results

收起

Objectives

其他

Details

收起

Planning

Area planning

打卡区、零售区

互动玩法

网红打卡

设计

主要用色

营销

传播节点

节假日

媒体推广

微信、微博

Details

On November 2, on the eve of the first China International Import Expo opening, Tmall Global joined the Indonesian ambassador's wife at Shanghai landmark Oriental Pearl to witness the Indonesia National Pavilion going live; that day offline pavilions of six countries including Indonesia, Denmark, Italy, and the UK opened together during CIIE.

At the Oriental Pearl entrance, Tmall's “Global Tribute” national exhibition halls are now open to the public. Each hall displays Tmall Global's most distinctive goods. Indonesia's national treasure kopi luwak joined this year's Tmall Double 11 under President Jokowi's personal push. The Indonesian government offered five products for this year's Tmall Double 11.

Specialty goods displayed in the six-country halls including Indonesia, Denmark, Italy, and the UK will also appear at CIIE; Tmall Global exhibits cover beauty, fashion sports, maternity/personal care, digital products and more.

A spokesperson revealed that from November 2–6, besides important Indonesian guests, Denmark's badminton champions and ambassadors/consuls of various countries will also arrive at the Oriental Pearl National Pavilion as “sales influencers,” letting Shanghai citizens experience shopping the world without leaving home.