National Brand Collection Pavilion

The first National Brand Collection Pavilion jointly created by Tmall China-Chic, Wu Xiaobo Channel and Golden Object Award grandly opened at Hangzhou Tower Central Mall. On opening day, Alibaba VP and GM of FMCG and Apparel Gumat, plus executives from Liuliumei, Yanjin Shop, Oishi, Bright Dairy, Shuanghui and other food groups and 890 New Business School cut the ribbon, and on site jointly released the Tmall Food–National Big Brands Digital Upgrade Alliance plan.

November 9–23, the National Brand Collection Pavilion at Hangzhou Tower stays open to the public. Four themed exhibition tracks gather big brands: capable playful “China-chic wave makers” Oishi, Shuanghui, Liuliumei; Gen-Z favorite “time-honored” Bright Dairy, White Rabbit, Pechoin; internet-born “national goods new faces” Perfect Diary, Florasis, Yanjin Shop, Ramen Talk; and overseas-going “national goods lights” Li-Ning, Lao Gan Ma, Huawei and more. Well-known national brands are presented under Tmall China-Chic, telling history and stories through products.

Besides product theme exhibitions, four special zones—Local Climate Survey Institute, Golden Object Award, Tmall China-Chic display wall, Tmall Food “Hometown Taste”—bring representative national leading brands of different periods, fields and regions. Golden Object Award zone exhibits 19 products from 14 brands selected from the new national goods award jointly initiated by 890 New Business School, Wu Xiaobo Channel and New Craftsmen New National Goods Promotion Association, with the mission to carry forward artisan spirit and revitalize national brands.

Through Tmall China-Chic carefully laid visual interactive design, national brands present their charm.