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Make complex pop-ups simpler with expertise and technology.
Who we are
Popup Union
The pop-up service platform that helps brands turn pop-ups into business results
Popup Union (闪殿) is operated by SHANGHAI APU APU CULTURAL CREATIVE CO., LTD Founded in Shanghai in 2016, it is a B2B platform focused on pop-up stores, offering turnkey pop-ups, IP pop-ups and short-term venue rental — from planning and design to build-out and on-site operations. As of 2026, Popup Union has delivered 1,200+ pop-ups for 300+ brands across 50 cities in China, plus projects in Riyadh, Jeddah, Tokyo, Osaka, Paris and Cannes, with cumulative output value of RMB 200 million.
David Dong (Founder) is Founder & CEO of Popup Union (闪殿), a 2017 “New Retail TOP30 Young Leader”, and a former Wanda Group executive. He founded Popup Union in Shanghai in 2016 and introduced a shared pop-up store model.
David Dong (Founder) is Founder & CEO of Popup Union (闪殿), a 2017 “New Retail TOP30 Young Leader”, and a former Wanda Group executive. He founded Popup Union in Shanghai in 2016 and introduced a shared pop-up store model.
10年+
Founded in Shanghai in 2016
50城+
cities in China, plus 6 overseas cities
2亿
cumulative output value
1200场+
pop-ups delivered
2000万+
people reached
1万+
partner venues
300个+
brands served
FAQ
What company is Popup Union (闪殿)?
Popup Union (闪殿) is operated by SHANGHAI APU APU CULTURAL CREATIVE CO., LTD and was founded in Shanghai in 2016.
What pop-up services does Popup Union offer?
Turnkey pop-ups (planning, design, build-out and operations), IP pop-ups (IP crossovers) and short-term pop-up venue rental.
How many pop-ups has Popup Union delivered?
截至2026年累计1200+场，服务300+Brands，cumulative output value2亿元人民币。
闪殿能在哪些城市Pop-ups？
Across 50 cities in China, with overseas projects in Riyadh, Jeddah, Tokyo, Osaka, Paris and Cannes.
Who we serve
Popup Union
Brands
Brand awareness
Customer acquisition
Retail sales
Creative content
Resource matching
More brands
Commercial real estate
Monetize unused space
Drive member visits
Increase associated spending
Match content resources
Integrated crossover marketing
More landlords
Online platforms
Platform promotion
Content marketing
Fan benefits
Customer acquisition
Commercialization
More platforms
闪殿What we do（业务架构）
Popup Union
Popup Union
The 1-2-3-7 pop-up system
One-stop pop-ups
Seven-step delivery
A practical seven-step method: planning, site selection, design, build-out, operations, marketing and results delivery.
On-the-ground teams in first-tier cities
An end-to-end pop-up system
Marketing enablement
Collaborations
IPCollaborations：Variety/China-chic/Art
BrandsCollaborations
Digital platform
An online platform for the pop-up industry
Standardized online workflow: instant quotes, proposals and project tracking
Pop-up resources: IP brands, global case studies, intelligent site selection and suppliers
Digital support
Systems + data delivery
ERP系统（多Brands零售系统）
SAAS数字化系统
CRM订单系统
Data delivery: heatmaps, footfall monitoring and visitor profile reports
闪殿Milestones
Popup Union
2016
Seed round
2017
1月 Launched shared retail pop-up stores
5月 Shared pop-up store 1.0 launched
8月 Angel round investment from ZhenFund
2018
2月 Series A of tens of millions RMB
10月 Digital SaaS system entered testing
2019
1月 Popup Union 2.0 information platform launched
10月 Digital SaaS system entered testing
2020
2月 Popup Union 3.0 pop-up service platform launched
10月 CRM order system entered testing
2020
Awards
Popup Union
New Retail Emerging Brand Innovation Award
（2018）
Most Influential Brand of the Year
（2019）
Most Influential Brand of the Year
（2020）
Top 10 Innovative Brands in China
（2020）
The 125th Canton Fair PDC Design Co-creation Day
series — Co-creation Mentor
Contact Popup Union
Popup Union
400-666-2577
WeChat: 闪殿Popupunion
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WeChat ID: 闪殿Popupunion
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