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Tmall Global Tribute National Pavilion

For the first China International Import Expo, Tmall Global is ready! At Shanghai Oriental Pearl comes the “Global Tribute National Pavilion”—we're waiting for you.
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Pop-up type
天猫
Brands
2018-11-02  (4 days)
Dates
互联网
Industry
中国 | Shanghai
Location
步行街
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
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Detail photos(12)
Promotional materials(18)
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Area planning:
打卡区、零售区
互动玩法:
网红打卡
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主要用色:
营销
传播节点:
节假日
媒体推广:
微信、微博
Details
活动Details

On November 2, on the eve of the first China International Import Expo opening, Tmall Global joined the Indonesian ambassador's wife at Shanghai landmark Oriental Pearl to witness the Indonesia National Pavilion going live; that day offline pavilions of six countries including Indonesia, Denmark, Italy, and the UK opened together during CIIE.

At the Oriental Pearl entrance, Tmall's “Global Tribute” national exhibition halls are now open to the public. Each hall displays Tmall Global's most distinctive goods. Indonesia's national treasure kopi luwak joined this year's Tmall Double 11 under President Jokowi's personal push. The Indonesian government offered five products for this year's Tmall Double 11.

Specialty goods displayed in the six-country halls including Indonesia, Denmark, Italy, and the UK will also appear at CIIE; Tmall Global exhibits cover beauty, fashion sports, maternity/personal care, digital products and more.

A spokesperson revealed that from November 2–6, besides important Indonesian guests, Denmark's badminton champions and ambassadors/consuls of various countries will also arrive at the Oriental Pearl National Pavilion as “sales influencers,” letting Shanghai citizens experience shopping the world without leaving home.


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