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Tmall Ideal City Wish Cat
Hurry and check in! The 11th Double 11 Tmall Ideal City carnival gala arrives~
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其他
Pop-up type
天猫
Brands
2019-11-01 (10 days)
Dates
互联网
Industry
中国 | Harbin
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
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Event photos
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Detail photos(12)
Promotional materials(1)
Videos(0)
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Objectives
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Planning
Area planning：
直播区、打卡区
互动玩法：
网红打卡
获客销售：
游戏、明星
设计
主要用色：
营销
艺人/网红：
张继科 苏炳添
传播节点：
品牌日
媒体推广：
微信、微博
Details
活动Details
November 1–11, Tmall joins cities to jointly build “Tmall Ideal City,” inspired by 11 cities and 11 food streets' distinct cultures, joining super IPs, 10 major industries, 11 city wish officers, and a hundred brands, with innovative tech and industry-trend panoramic experiences reaching core first- and new-first-tier city users' ideal life new experiences, opening a city carnival. On November 2, Tmall Ideal City carnival gala grandly opened! On-site popularity exploded; consumers rushed to the venue, passionately joining interactions, eating drinking playing hi.
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