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November 1–11, Tmall joins cities to jointly build “Tmall Ideal City,” inspired by 11 cities and 11 food streets' distinct cultures, joining super IPs, 10 major industries, 11 city wish officers, and a hundred brands, with innovative tech and industry-trend panoramic experiences reaching core first- and new-first-tier city users' ideal life new experiences, opening a city carnival. On November 2, Tmall Ideal City carnival gala grandly opened! On-site popularity exploded; consumers rushed to the venue, passionately joining interactions, eating drinking playing hi.