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INTO YOU x Luckin Coffee Summer Color Plan
Color expert INTO YOU newly trends with Luckin Coffee, jointly launching the “Summer 「Color Out」 Research Lab” pop-up.
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Industry
美妆护肤
Pop-up type
快闪店
Dates
2022.06.22(6 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Chengdu
Brands
瑞幸咖啡
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
活动主题
夏日出彩计划
Area planning
体验区、打卡区、零售区
互动玩法
产品体验
设计
创意点
A crossover collaboration with Luckin Coffee
Details
In pop-up design, INTO YOU and Luckin Coffee combined brand traits and current Gen-Z preferences, taking 「summer」, 「mist」, 「color」 and more as inspiration to craft a pop-up with summer colorful tones and misty fresh texture. “Summer 「Color Out」 Research Lab” sets a 「Colorful Energy Station」 for tasting Luckin Coffee and a 「Color Play “Makeup” Zone」 for experiencing INTO YOU products; users can deeply understand and seed products while checking in.
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