Luckin Coffee X Carslan

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Luckin Coffee X Carslan
The workplace is like an arena, full of hazards… Want to break out and win in one move? Carslan joins Luckin Coffee for #SaluteWorkplaceWomenWarriors#, creating “makeup” gear that helps workplace fighters win so you can face the battle brilliantly. Carslan Velvet Lipstick 10 Warriors—one swipe turns you into a fighter and unlocks your full presence; Luckin Coffee—one cup fuels fighting spirit and fills your power bar. Inside the arena are three interactive zones: My Warrior Manifesto, My Career Battlefield, and One Cup of Extra Fight. Each space has a “workplace manifesto,” and a punching bag is on display so every woman can put on gloves for a live bout!
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Industry
美妆护肤
Pop-up type
快闪店
Dates
2019.09.06(2 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Guangzhou
Brands
瑞幸咖啡
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

The workplace is like an arena, full of hazards… Want to break out and win in one move? Carslan joins Luckin Coffee for #SaluteWorkplaceWomenWarriors#, creating “makeup” gear that helps workplace fighters win so you can face the battle brilliantly. Carslan Velvet Lipstick 10 Warriors—one swipe turns you into a fighter and unlocks your full presence; Luckin Coffee—one cup fuels fighting spirit and fills your power bar. Inside the arena are three interactive zones: My Warrior Manifesto, My Career Battlefield, and One Cup of Extra Fight. Each space has a “workplace manifesto.”


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