GUCCI 100 Theme Limited Pop-up Tour

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GUCCI 100 Theme Limited Pop-up Tour
To celebrate the brand's centenary, Gucci's all-new theme limited store uniquely presents the GUCCI 100 special series;
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Industry
一线奢品
Pop-up type
快闪店
Dates
2021.09.29(8 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Chengdu
Brands
古驰
Event photos
All(8)
Detail photos(8)
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Results
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Objectives
新品上线
Details
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Planning
Area planning
零售区
Details

The theme limited store mixes unique classic architectural elements with highly futurist-designed transparent arch installations; under mapping of pure white LED tubes and white reflective floors, the GUCCI 100 special series thus releases charm crossing spacetime. Additionally, the limited store exterior is wrapped in green outer walls presenting the GUCCI logo used since 1921, telling a century of brand aesthetic history. Echoing the GUCCI 100 special series, Gucci founded a century has evolved.


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