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GUCCI Lipstick
The lipstick pop-up party was held at Shanghai's Paramount. In this historic landmark, time seemed to flow back to a gilded age. With careful staging, the ballroom once hailed as “the First Music Hall of the Far East” bloomed again with former glory, sending guests who entered the foyer instantly back into a dream of the golden years.
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Industry
一线奢品
Pop-up type
快闪店、IP主题展、体验营销
Dates
2019.12.20(15 days)
Venue type
秀场展馆
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
古驰
Event photos
All(6)
Detail photos(6)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Feel Shanghai Paramount in the pop-up exhibition—as if time reverses, a combination of classics with classics.
图片来自网络/资源方，如需认领
Contact
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