Givenchy 2021 Autumn/Winter Series Limited Pop-up

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Givenchy 2021 Autumn/Winter Series Limited Pop-up
The all-new limited store draws on Givenchy's iconic letter “G,” using the most representative purple of the 2021 Autumn/Winter series to craft an avant-garde futurist space, interpreting the brand's fresh face in a modern way.
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Industry
一线奢品
Pop-up type
快闪店
Dates
2021.09.19(11 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Shenzhen
Brands
纪梵希
Event photos
All(10)
Detail photos(9)
Promotional materials(1)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
零售区、艺术装置
营销
媒体推广
微博
Details

    The pop-up façade uses leather texture to create a rather wintery puffy padded effect, crafting a modern new world.

    Inside, an art installation jointly created by Creative Director Matthew M. Williams and British artist Ewan Macfarlane is specially displayed; Macfarlane's human sculptures twist at angles echoing visitors' positions, meant to awaken viewers' primal pursuit of self-expression and state that the goals and experiences we choose eventually forge the true self. This art installation also shows Williams's experimental creative style through contrast of classicism and avant-garde, combining functionality and refinement.

   This pop-up is a perfect collision of architectural design, fashion, futurism, music, art, and culture, and a mutual fusion of the brand's long haute couture culture with contemporary pioneer spirit. Encounter all-new works by Creative Director Matthew M. Williams in the color space, and feel Givenchy's distinctive all-new era.


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