Guests received an electronic stamp on entry. In the photo zone they could choose effects and record a short video about themselves, using technology so every detail felt ceremonial.
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Industry
一线奢品
Pop-up type
快闪店
Dates
2019.05.10(7 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
纪梵希
Event photos
All(5)
Detail photos(5)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Mysterious air of red brick and black walls keeps Givenchy's consistent style. Playful street-feel décor feels like being abroad.