Yuyuan Beautiful Palace Encounter

Encounter L'Oréal Paris; Sino-French charm fusion adds fantastical color: Yuyuan Old Street is simple and elegant, Nine-Bend Bridge lanterns glow. Explore this New Year's heartfelt gift!

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Industry

美妆护肤

Pop-up type

快闪店

Dates

2019.12.30(61 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

轻奢效果8000元/m²

快闪城市

法国

Brands

巴黎欧莱雅

Event photos

All(17)

Detail photos(12)

Promotional materials(5)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

打卡区

互动玩法

产品体验、网红打卡

获客销售

礼品派发

促销方式

限量版

设计

主要用色

营销

目标人群

20岁~29岁、30岁~39岁、40岁~49岁、中高端

传播节点

节假日

媒体推广

微信、微博

Details

Yuyuan Old Street full of Chinese street charm is a bit “different” this year: arched lanterns overhead fuse with L'Oréal Paris. Passing through, immerse in the wondrous encounter of Chinese and Western architecture—L'Oréal's Yuyuan fantasy journey formally opens!

Chinese arches at both ends of Nine-Bend Bridge already wear “red outfits,” and L'Oréal specially “appears” here with sincere New Year greetings~ Lake lantern landscapes complement brightly lit antique buildings; colorful dazzling beauty holds the eye! Especially carp leaping the dragon gate by Mid-Lake Pavilion pairs with L'Oréal lantern forms on the lake. Auspicious air hits—pull out the phone and shoot! Among lake reflections L'Oréal again sends New Year blessings via pillar projection. Walls by the bridge even “hide mysteries,” suddenly showing L'Oréal projections bringing French style onto Chinese garden architecture—romance full marks!

Mid-Lake Pavilion Teahouse—Shanghai's first teahouse with 160+ years—from January 11–12 became a L'Oréal New Year pop-up specially open to VIP users. Super photogenic scenes and rich classic products make every refined girl want to scream. On spoiling fans, only L'Oréal!

Besides visual feasts, L'Oréal specially brought New Year sample machines for free gifts! January 10–February 11 outside Pear Syrup Dew shop, February 12–29 at Huabao Building Fangbang Middle Road entrance~ On site in three steps take exclusive little gifts including a thoughtful card and three L'Oréal “Beauty Secret Recipe” classic products.