Loaded with French gifts and New Year blessings, crossing Eurasia via Beijing and Wuhan to arrive at the outer plaza of Shanghai Shimao Plaza.
点击展开All
Industry
美妆护肤
Pop-up type
快闪店
Dates
2021.01.22(7 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
法国
Brands
巴黎欧莱雅
Event photos
All(12)
Detail photos(12)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
L’Oréal Paris New Year Express: Find / Match / Challenge / Pass Blessings gift-delivery tasks ending on the big screen with samples, couplets, and wish fans.