Revival Avenue No.100

中文
Interactive tech
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Revival Avenue No.100
Come to Beijing Sanlitun Revival Avenue No.100 for the Years Like a Song concert jointly planned by People's Daily New Media and TME_official—sing the emotion in your heart and love for the motherland!
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Industry
互联网
Pop-up type
快闪店
Dates
2021.06.22(9 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Beijing
Brands
人民日报
Event photos
All(9)
Detail photos(8)
Promotional materials(1)
Videos(0)
Results
收起
Objectives
其他
Details
收起
Planning
Area planning
体验区、打卡区
互动玩法
产品体验
设计
主要用色
营销
目标人群
≤19岁、20岁~29岁、30岁~39岁、40岁~49岁
传播节点
节假日
媒体推广
微信、微博
Details

“Revival Avenue No.100” creative experience pavilion lands in Beijing Sanlitun, materializing a century of memory and carefully building 10 major scenes so every visitor interacts with historical memory; the event was loved by many users. From now, an online VR pavilion takes over from the offline creative experience pavilion, restoring the 10 themed exhibitions in real scenes so audiences can continue viewing online. “Revival Avenue No.100” shows the CPC's original aspiration and mission of always putting “the people at the center,” revisiting history and saluting the era. Along this revival avenue, scenes such as “Time Corridor,” “Original Aspiration Memorial,” “Eventful Years,” “Struggle Factory One,” “Prosperous People Street,” “Dream-Chasing New Era,” and “Dreaming of Space” restore major events across a century through old objects, letting audiences feel era change through light and shadow so more Chinese people empathetically share a century of glory.

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