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YSL Beauty Boundless Space Pop-up

YSL perfectly fused all-new design with artworks to create a wave of cool, trendy boundless spaces.
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体验营销、发布会
Pop-up type
圣罗兰
Brands
2021-07-16  (2 days)
Dates
一线奢品
Industry
中国 | Shanghai
Location
步行街
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(15)
Detail photos(12)
Promotional materials(3)
Videos(0)
Results
Objectives
品牌传播
Details
Planning
Area planning:
体验区、舞台
互动玩法:
直播
Interactive show:
其他
设计
创意点:
YSL perfectly fused new design with artworks to create a wave of cool, trendy boundless spaces — YSL BEAUTY ZONE, originally
主要用色:
营销
目标人群:
20岁~29岁、30岁~39岁、女、中高端
艺人/网红:
李宇春、邱天、朱婧汐、RAPPER于贞、DANCER苏恋雅、Chace 、后海、GAMER RITA
传播节点:
新品上线
媒体推广:
微博、其他
Details
活动Details

July 16–18 YSL Beauty Boundless Space pop-up lit East Bund's all-new landmark—Grey Warehouse Art Center!

Inside Grey Warehouse Art Center's 3 large Tanks hide many public artworks by international artists; YSL perfectly fused all-new design with artworks to create a wave of cool trendy boundless spaces—YSL BEAUTY ZONE; existing art installations + neon exploration maze; check-in spots include an esports room.

「Performance Lineup」

      This time starts exploring future beauty boundless space with mystery guest YSL Beauty ambassador Chris Lee; also YSL Beauty brand friend Qiu Tian joins four super-cool girls—DJ Zhu Jingxi, RAPPER Yu Zhen, DANCER Su Lianya, GAMER RITA. Open to the public July 17–18; pioneer musicians Chace, Houhai Sharks, LimboLimbs, Empress CC!, FakeGentle, Gushui Workshop and Dream Cans also invited to perform on site.


「Promoted Product」

YSL all-new 「Little Black Stick」 global public first launch

「Venue Intro」

      The park where Grey Warehouse Art Center sits was once Far East's largest thermal power plant with the reputation “cradle of China's power industry”—Yangshupu Power Plant, with a century of historical cultural depth and power industry revolution tradition, playing an important role in China's modern industrial history, once producing worker movement leader Wang Xiaohe and other revolutionary martyrs—a true “red power plant.”


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