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YSL Pop-up Party

The party venue sat on the banks of the Huangpu River. At night, the silver light strips along the river perfectly echoed YSL Saint Laurent's free, bold, and subversive stance.
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体验营销
Pop-up type
圣罗兰
Brands
2019-12-02  (3 days)
Dates
一线奢品
Industry
中国 | Shanghai
Location
艺术馆画廊园区
Venue type
超大型300m²以上
Venue size
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
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Details
活动Details

YSL combined beauty, music and light-shadow, again lighting winter Shanghai with a sensory-subverting highly charming immersive party. That day crowds gathered by the Huangpu River; many brand friends, top media, fashion influencers and stylists attended the party in formal dress, powerfully proving the unbridled charm of #YSL Red Beyond Bounds#.


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