The Xiamen International Trade Mall project is positioned for full-time enjoyment. In the new urban living room, the target consumer group is people between the ages of 20 and 35. The population structure of the business district is mainly based on urban upstart, new families, teachers and students of colleges and universities, and the business form is planned to be "fashionable and famous department stores, life supermarkets, trendy boutique clothing, special catering and food, star cinemas, children's ear