As the first lifestyle shopping mall in Xiamen and even Fujian, Xiamen SM New Life Plaza targets middle- and high-end consumer markets such as middle-class, urban white-collar workers, and young and fashionable families that focus on quality of life. The mall is planned and designed by the famous American design company Arquitectonica, and the overall building is composed of three themed pavilions with a very contemporary sense: "Topaz", "Ruby" and "Sapphire".