A fashion-subway scene incorporated a giant cushioned ball pit, a DJ booth, a claw machine, a dessert counter and other interactive sets, plus custom tickets and gifts.
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Industry
美妆护肤
Pop-up type
快闪店
Dates
2018.11.01(7 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
美宝莲
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Restoring train shapes; even doorway gates look very realistic; product display, interaction and photo check-ins set in different cars—as if riding a fashion express.