2202
Tmall 55 Wuzhetian Gala
Giant IP installations attracted consumers and linked online to drive traffic to the discount campaign.
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Industry
互联网
Pop-up type
体验营销、发布会
Dates
2018.01.01(33 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
天猫国际
Event photos
All(3)
Detail photos(3)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Scene design uses bright red, with giant installations via IP imagery, plus gift-box shapes and big screens to catch the eye.
图片来自网络/资源方，如需认领
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