Tmall Robot “Dustless Realm”

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Tmall formally concluded the 2019 Robot Festival in Chengdu. With the aim of doing all one can for “clean” to create a “Dustless Realm,” it built an “intelligent cleaning black hole,” using a cool black-hole concept to bring a highly tech-feeling smart-cleaning experience exhibition.

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Industry

互联网

Pop-up type

快闪店

Dates

2019.09.25(5 days)

Venue type

广场

Venue size

超大型300m²以上

Build-out

快闪城市

Chengdu

Brands

天猫国际

Event photos

All(8)

Detail photos(8)

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Results

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Objectives

产品销售

Details

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Planning

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零售区

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Gathering 10 major domestic and overseas brands appearing at Tmall Robot Festival Season 4; on site experience the crossing feel of a “time tunnel”; robot exhibits work live on multiple tracks in the tunnel so experiencers can not only “inspect” their work effects but also clearly see their principles. Walking the tunnel accompanied by various smart robots feels like stepping into the future world. Bringing a highly tech-feeling smart-cleaning experience exhibition. A giant “black hole” of nearly 400+ sqm “sucks” audiences in; light strips craft a “time tunnel” combined with “alien” décor as if traveling to the future.