Heytea Juicy Green Grape Limited Pop-up

Heytea Juicy Green Grape Limited Pop-up

Heytea chose the most visually impactful Sunshine Rose green grape as a visual symbol in offline pop-up design to boost the Juicy Green Grape IP breakout.

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Industry

快消品

Pop-up type

快闪店、IP主题展

Dates

2022.01.14(2 days)

Venue type

步行街

Venue size

大型≤200m²

Build-out

快闪城市

Chengdu

Brands

喜茶

Event photos

All(9)

Detail photos(9)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Details

Heytea IP joined seven original design brands including Non-Essential No Collab and Gracebabi, launching multiple Juicy Green Grape collab merch displayed in the pop-up. Heytea also shows a self-made oversized Juicy Green Grape canvas bag in store, breaking conventional canvas-bag size for strong visual impact, while the brand slogan “Take Away Green and Fresh” conveys eco sustainability and rational consumption.

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合作

图片来自网络/资源方，如需认领

Contact

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