Heytea Joy Teahouse Pop-up

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Heytea Joy Teahouse Pop-up
This joint pop-up again upgraded from a “cultural-creative experience space” to a “sustainably operated offline scene,” becoming a true “Joy Teahouse” and deeply interpreting the IP's core experience of “card games + tea.”
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Industry
酒水饮料
Pop-up type
体验营销
Dates
2020.10.20(5 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Shenzhen
Brands
喜茶
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

HEYTEA Joy Tea House for Fight the Landlord anniversary—tea-and-cards lifestyle sparked Weibo shares on opening day.



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