MAC True Color STUDIO

M.A.C set up a pop-up outside its store at Beijing Chaoyang Joy City, with three playful spaces opening a personalized interactive journey. On 17 September, M·A·C invited professional beauty media and well-known beauty KOLs to an early VIP theme day to experience the flawless finish of M·A·C's globally best-selling foundation, of which a bottle sells every six seconds on average. To the left of a large LED screen, a creative photo installation let guests upload a selfie.