Palace Museum x Shimao Plaza Imperial Street Store
The Palace Museum officially licensed pop-up “Imperial Street Store” arrived at People's Square! With vermilion, bright yellow, and slate blue as main tones, Palace elements are everywhere.
点击展开All
Industry
生活方式
Pop-up type
IP主题展
Dates
2019.01.24(31 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
故宫博物馆
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
Details
Palace Museum x Shimao Plaza Imperial Trend Shop: Shimao’s Culture+ plan activated retail with quality cultural life—heritage meets commercial vitality.