Lancôme Absolue Mademoiselle limited-time beauty store
Themed around the new Absolue Mademoiselle line, shade numbers were combined with the event dates, and various interactions let consumers try and buy the new products
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Industry
一线奢品
Pop-up type
快闪店
Dates
2018.01.01(9 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Beijing
Brands
兰蔻
Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Using shade numbers to divide space and zones; giant pink try-makeup table in the middle inspired by gift-box form combined with surrounding display zones brings strong visual impact and full girl heart.