Lancôme Double 11 Limited Experience Exhibition

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Lancôme Double 11 Limited Experience Exhibition
Lancôme Double 11 limited experience exhibition stunningly lands at Beijing Taikoo Li Sanlitun.
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Industry
一线奢品
Pop-up type
快闪店
Dates
2018.10.18(11 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Beijing
Brands
兰蔻
Event photos
All(13)
Detail photos(11)
Promotional materials(2)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
体验区、打卡区
互动玩法
产品体验
设计
主要用色
营销
目标人群
20岁~29岁、30岁~39岁、40岁~49岁、女
传播节点
节假日
媒体推广
微信、微博
Details

“Loaded from Paris to Spoil You” Lancôme Double 11 limited experience exhibition, inspired by Lancôme Double 11 French wrapping; the exterior is stunningly magnificent. “Giant packages” staggered, romantic paper planes fluttering above; a highly Lancôme-characteristic “Ô” arch showcases French air—an unmissable sight. Entering, a Tmall cat head of exquisite flowers with magnificent gift boxes accents—an unmissable photo spot. In Miracle perfume space, a fresh rose flower wall echoes crystal lamps dripping fragrance; stretch out a hand and Miracle perfume surrounds the body. Playful pink space with girl aura. On the 「Toner」 table, floating pink bubbles change color—dreamy romantic. Stepping into 「Advanced Génifique」 space, an art installation of Advanced Génifique bottles; “Love Your Age” conveys “youth unrelated to age, love yourself this moment.” Essence drips from crystal chandeliers—feel unique texture and efficacy. A cushion sofa after cushion CC cream unlocks photo spots; cushions float like petals. Left try-makeup cushion zone; right fun motion game—catch falling elements through body movement; fill points to win a fine gift. Modern fashionable red lipstick space continues the experience.

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