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Yuyuan Qixi Valentine's Temple Fair
Yuyuan joins LINE FRIENDS and Baihe Jiayuan to customize a special immersive China-style garden route for Qixi, creating your surprise encounter!
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Industry
生活方式
Pop-up type
IP主题展
Dates
2020.08.01(30 days)
Venue type
步行街
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Shanghai
Brands
LINE FRIENDS
Event photos
All(16)
Detail photos(12)
Promotional materials(4)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
打卡区
互动玩法
网红打卡
促销方式
联名版
设计
主要用色
营销
传播节点
节假日
媒体推广
微信、微博
Details
International creative studio LINE FRIENDS reached cooperation with Shanghai China-chic cultural commercial landmark Yuyuan Mall, presenting a LINE FRIENDS Yuyuan Qixi Valentine's Temple Fair themed on flagship IP BROWN & FRIENDS at Shanghai Yuyuan August 1–31. Prepared carefully for half a year, fusing popular IP creative culture with long-inherited Chinese traditional culture.
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