Three IPs were brought together to create a landmark look and upgrade the store’s image, attracting more consumers
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Industry
生活方式
Pop-up type
体验营销
Dates
2018.01.01(1 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Chengdu
Brands
LINE FRIENDS
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Inside the store uses warm light and transparent structural design with product colors for display; outside, 16 sculpture figures with eye-catching cartoon shapes.