ROY6 “Joy Creation Source Power”

On July 6, ROY6 “Joy Creation Source Power,” passionately created by LINE FRIENDS Chief Creative Officer Wang Yuan, opens its East China first show at Shanghai Shimao Plaza, also marking the mall's “Cool Experience Season” formal start. This tour carnival will dialogue Gen Z up close through a healing journey full of love and happiness, waking the city's joy “source” power with music. Art is freedom; music is beauty. This ROY6 “Joy Creation Source Power” national tour Shanghai stop breaks nature's fences, fusing music and art collision, composed of five scenes—“Coolest Band Party,” “EDDY Magic Score,” “LOUDY Livestream Room,” “Longlong Magic Post Office,” “Laiyang Pop-up”—crafting a music kingdom of free enjoyment for fans and consumers. All ROY6 members appear in all-new looks at Shanghai Shimao Plaza; a 6-meter giant Laiyang becomes cool band “guitarist,” leading this Shanghai summer carnival party; everywhere the eye falls is music elements, as if fans and consumers instantly enter the music kingdom of their hearts. Entering the exhibition, eyes lock on the large interactive danmaku screen at center; little tangyuan can send blessings to Wang Yuan via mini program and harvest real-time joy. Passing the music tunnel, recall days ROY6 accompanied—life like a string of wonderful notes. Step onto the EDM stage, temporarily drop life's worries, and feel “source” power music charm across space. Nestle beside warm cute Eddy and magical Longlong; while recording beauty with cameras, don't forget to slow-mail a surprise of years to the future on paper. The must-have pop-up also appears with many ROY6 derivative cute goods, creating distinctive shopping fun for fans to catch all cuteness. During this ROY6 exhibition, besides “close” check-ins with cute healing IP images and interactive experiences, consumers can also complete cute ROY6 card-collecting via online music mini program “I Want to Listen” to join sound exploration and get limited surprise gifts, adding fun through online-offline linkage.