MCM

中文
Top luxury
MCM
A vintage-styled bus, many KOL check-ins, and on-site sharing and teaching by a coffee host
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Industry
一线奢品
Pop-up type
体验营销
Dates
2019.01.01(31 days)
Venue type
商业广场
Venue size
150~300m²
Build-out
快闪城市
Beijing
Brands
MCM
Event photos
All(6)
Detail photos(6)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

Based on MCM's classic travel trunks, using Visetos print logos to remodel a bus, turning the coffee truck into a luxury piece too.


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