Feiyue X BarBuKii Adventure Journey

中文
Streetwear & sports
Popup Union selection
Feiyue X BarBuKii Adventure Journey
Feiyue X BarBuKii Adventure Journey Lightning “flashes” in.
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Industry
潮流运动,IP跨界
Pop-up type
快闪店
Dates
2021.06.20(3 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Shanghai
Brands
飞跃,萌动的兔子
Event photos
All(11)
Detail photos(9)
Promotional materials(2)
Videos(0)
Results
收起
Objectives
新品上线
Details
收起
Planning
Area planning
体验区、打卡区
互动玩法
产品体验
设计
主要用色
营销
目标人群
≤19岁、20岁~29岁、30岁~39岁、40岁~49岁
传播节点
新品上线
媒体推广
微信、微博
Details

“Leap” boarding plan—521 Feiyue LIGHTNING strikes. This time Feiyue boldly plays lightning speed, reshaping classics to interpret a new meaning of “fly,” deconstructing Feiyue elements for a new era. The intersection is open—ready to “leap” with you? FEIYUE discovers a new species—Lightning “flashes” in, inviting “players” into a fantasy journey to feel the Feiyue X BarBuKii adventure from a unique angle.

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