This Chinese New Year series draws inspiration from the folk legend “The Rat Bites Open the Sky,” in which a rat bites through chaos to create heaven and earth so all things gain life.
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Industry
潮流运动
Pop-up type
体验营销
Dates
2019.05.30(434 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Beijing
Brands
乔丹
Event photos
All(11)
Detail photos(11)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
Details
JORDAN 1 EAST CHANGAN CNY: Year of the Rat breakthrough energy with paper-cut and coin motifs, gourd chaos mark, golden coins, and upward rat for Jordan’s fearless rise.