Jordan Sports CNY “Wealth Every Day” Pop-up

Jordan Sports held a “Qiao Mansion Courtyard” pop-up themed “Wealth Every Day” at Lanzhou Chengguan Wanda Plaza, creating a Lanzhou wealth new landmark for an immersive Spring Festival wealth experience.

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Industry

潮流运动

Pop-up type

快闪店

Dates

2022.01.07(9 days)

Venue type

商业广场

Venue size

大型≤200m²

Build-out

中等效果5000元/m²

快闪城市

兰州市

Brands

乔丹

Event photos

All(10)

Detail photos(10)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

新品上线

Details

收起

Planning

Area planning

体验区、零售区、娱演区

设计

创意点

A siheyuan courtyard, with a Lunar New Year theme

Details

Pop-up theme chooses “Qiao Mansion Courtyard” based on traditional Chinese courtyard style, combined with “Wealth Every Day” theme elements for youthful divergence and creativity. The pop-up comprises four major zones: game experience—“Full Wealth Power Room,” product display—“Exquisite Show Wealth Room,” star interaction—“Rich Gacha Room,” theme drink check-in—“Tea Every Day Room.” This Jordan Sports CNY series launches new products; from color matching to print elements, all fit New Year theme; product small details also contain beautiful expectations for the coming year.

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