A topic was launched online inviting people to try a blind test, pick out the three-cylinder cars mixed among four-cylinder ones, and learn from the experience that a three-cylinder engine can be just as reassuring.
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Industry
汽车出行
Pop-up type
快闪店
Dates
2019.01.01(1 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Beijing
Brands
别克
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
A black closed box increases mystery; only simple vehicles for experience segments so experiencers and surrounding audiences can all see the blind-test process.