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FUNKO mainly runs pop-culture creative toys. At San Diego Comic-Con 2010, FUNKO first launched the POP vinyl collector series. Holding its first pop-up exhibition in China clearly eyes China's huge market—already proven by POP MART, PUCKY and many peers. During the event, three major IP theme fan days offer fun interactive games with fans. Plus must-check giant sculptures; on site you can also buy Batman and other summer-expo limited #FUNKOPOP# directly.