FENDI Roma – The Artisans of Dreams 90th Anniversary Pop-up

Top luxury

To celebrate its 90th anniversary, Italian fashion house Fendi staged the special exhibition “FENDI Roma – The Artisans of Dreams” at the Palazzo della Civiltà Italiana, presenting the unique fur craftsmanship and design-creative elements that define the brand's core values.

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Industry

一线奢品

Pop-up type

其他

Dates

2016.07.09(112 days)

Venue type

艺术馆画廊园区

Venue size

超大型300m²以上

Build-out

快闪城市

意大利

Brands

芬迪

Event photos

All(9)

Detail photos(9)

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Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

设计

主要用色

Details

In the 「Prelude」 room at the exhibition entrance, what meets the eye is a colorful mink and fox fur vest made with yellow-black inlay craft; film room 「Roma」 projects documentary FENDI: Hands make Beauty, leading visitors into the most important moments and evolution in Fendi history. In the third room 「Labyrinth」, a kaleidoscope-like maze decorated with fur panels, Fendi artisans tell on wood panel surfaces.