FENDI CAFE & Limited Experience Store

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Top luxury
FENDI CAFE & Limited Experience Store
Fendi Shenzhen MIXC limited store and FENDI CAFE bring dual enjoyment of taste and vision—join this summer-style party.
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Industry
一线奢品
Pop-up type
快闪店
Dates
2021.06.16(11 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
轻奢效果8000元/m²
快闪城市
Shenzhen
Brands
芬迪
Event photos
All(12)
Detail photos(9)
Promotional materials(3)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
Area planning
体验区、零售区
互动玩法
产品体验、网红打卡
设计
主要用色
营销
目标人群
20岁~29岁、30岁~39岁、40岁~49岁、中高端
媒体推广
微信、微博
Details

The FENDI 2021 Summer Capsule limited store and FENDI CAFFE limited café, passionately created by the Winplus team, have landed at Shenzhen MIXC. Dazzling colorful FF Vertigo canopy tents and a yellow travel car make people feel outdoors—in a cool dynamic “camping” venue. Inside, FENDI 2021 Summer Capsule products present leaping color fun: from exquisite eye-catching handbags and accessories to distinctive ready-to-wear. The 2021 Summer Capsule is another collab between FENDI and New York visual artist Sarah Coleman after Design Miami. By reinterpreting the FF logo into 1970s psychedelic style, the all-new pattern FF Vertigo is created—bold, disruptive, eye-catching. Products on sale include handbags and accessories, ready-to-wear, plus novel limited editions such as standing paddleboards (SUP), skateboards, and a FENDI x Polaroid special OneStep Close-Up 600 series retro instant camera. The limited café sits on the other side of the tent; bright yellow armchairs on green lawn depict outdoor fun in colorful tones.

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