DIOR Charming Planet Glow

Top luxury

That night, Three on the Bund in Shanghai was lit up in sparkling colors belonging to Dior. The launch site was turned into a New York street, with crisscrossing zebra crossings and distinctive traffic lights guiding guests through pink buildings;

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Industry

一线奢品

Pop-up type

发布会

Dates

2019.03.15(7 days)

Venue type

广场

Venue size

超大型300m²以上

Build-out

快闪城市

Shanghai

Brands

迪奥

Event photos

All(9)

Detail photos(9)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

设计

主要用色

Details

Following direction signs into miniature modern night Shanghai surrounded by pink light beams; multiple landmark buildings alternately loop commercials passionately performed by all-new Dior Addict Shine lipstick ambassador Cara Delevingne; with the dynamic commercial theme song, guests seem placed inside the all-new Dior Addict Shine lipstick commercial scene.