Dior 2021 Pre-Spring Launch & Christmas Cocktail

Top luxury

On December 3, 2020, Dior held the 2021 Pre-Spring ready-to-wear and accessories launch and Christmas lighting appreciation cocktail in the atrium of Shanghai IFC.

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Industry

一线奢品

Pop-up type

快闪店

Dates

2020.12.03

Venue type

商业广场

Venue size

大型≤200m²

Build-out

轻奢效果8000元/m²

快闪城市

Shanghai

Brands

迪奥

Event photos

All(9)

Detail photos(9)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

品牌传播

Details

收起

Planning

Area planning

打卡区、艺术装置

互动玩法

网红打卡

设计

主要用色

营销

目标人群

中高端

媒体推广

微信、微博

Details

On December 3, 2020, Dior held the 2021 Pre-Spring ready-to-wear and accessories launch and Christmas lighting appreciation cocktail in the atrium of Shanghai IFC. The lighting installation that shone at the #Dior 2021 Pre-Spring Ready-to-Wear Show# becomes this limited boutique's brilliant outer wall, lighting warm winter moments. Butterflies dance among lush branches of a golden Christmas tree; exquisite light architecture creates kaleidoscope-like brilliance, turning into glowing DIOR IN LIGHTS.

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