Maybelline New York x alice + olivia

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Maybelline New York x alice + olivia
Maybelline New York and alice + olivia turned the New York Fun Play pop-up into a cool space carrying the spirit of New York. The exterior uses visually striking black-and-white lines, with alice + olivia's classic elements interwoven throughout.
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Industry
美妆护肤
Pop-up type
快闪店
Dates
2019.06.07(2 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
美国
Brands
美宝莲
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

Inside the pop-up, zones expressing cool life aesthetics make people check in and memento, inspiring visitors to explore their own playful styles and show bold selves.

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