Yinlu Retro Pop-up

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Yinlu Retro Pop-up
Starting from the brand's focus on authentic Minnan flavor, nostalgia and immersive experience were used to attract all ages. The tasting highlighted the product's sweet, mellow aroma, aiming to grow potential consumers, remind people of the brand, add weight to it and steady its market.
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Industry
生活方式
Pop-up type
快闪店、体验营销
Dates
2018.12.04(7 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Hangzhou
Brands
银鹭
Event photos
All(6)
Detail photos(6)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

Designing the whole space with 1990s soft furnishings and retro elements, restoring a scene with period atmosphere.


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