Hennessy New Point transformed Tank Shanghai on the West Bund into a space station, joining three cool cultures—rap, graffiti, and parkour. Through creative breakthroughs in each field, it sparked urban youth's innovative potential, offered a deep experience of cool culture's unique charm, and invited everyone to try bravely and break new ground.
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Industry
一线奢品
Pop-up type
体验营销、其他
Dates
2019.01.16(1 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
轩尼诗
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Four street-cool representatives: rising singer-songwriter VAVA, fun graffiti creator CHOSE, parkour master Tu Fenghao and stylish mixologist Dylan Lam—four street leaders—lead Shanghai street cool to break out and party instantly.