BUICK 9AT

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BUICK 9AT
Buick's 9AT pop-up game hall paired a real car with a virtual track. Visitors drove a Regal or Regal GS while a simulated circuit was projected on a giant screen in front of the car; through the windshield they could see the track clearly, with a sense of being there. The 9AT pop-up game hall also had a light-painting photo zone, where players could draw outlines with a light pen and create their own light-painting works.
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Industry
汽车出行
Pop-up type
体验营销
Dates
2018.08.09(31 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
别克
Event photos
All(14)
Detail photos(14)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
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Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

BUICK 9AT open scene let outer crowds watch big-screen racing demos and drew foot traffic.


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