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Luzhou Laojiao National Cellar X Esquire
Continuing last year's “Ice JOYS” ice-cellar bar themed setting, a crossover with Esquire invited guests to taste a new way of drinking baijiu on ice. Wang Yaoqing, Li Guangjie, Ayanga and other guests were invited on site to try “the taste of male idols.” Four classic National Cellar 1573 cocktails made baijiu younger, plus a DJ spinning decks as if you were in a bar, along with many creative experiences such as a cocktail DIY lab, celebrity signature mixes, and light-and-shadow interaction.
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快闪店、体验营销、路演
Pop-up type
泸州老窖
Brands
2019-07-10 (4 days)
Dates
快消品
Industry
中国 | TBC
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Continuing last year's “Ice JOYS” ice-cellar bar theme scene, crossover with Mr. Fashion, tasting the all-new iced-drink way of “baijiu drunk iced”; on site inviting Wang Yaoqing, Li Guangjie, Ayanga and other guests to taste “male gods' taste.” Four National Cellar 1573 classic cocktails make baijiu more youthful, plus DJ decks as if at a bar; cocktail DIY lab, star special mixes, light-shadow interaction and many creative experiences.
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