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Must Highlight
New light-luxury baijiu “Highlight” joined light-painting artist RoyWang on Chengdu Chunxi Road for an immersive art piece full of futurism and humanistic feeling, interpreting Chengdu's unique modern boldness and traditional restraint.
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快闪店
Pop-up type
泸州老窖
Brands
2021-06-24 (3 days)
Dates
快消品
Industry
中国 | Chengdu
Location
商业广场
Venue type
大型≤200m²
Venue size
轻奢效果8000元/m²
Build-out
Event photos
All(10)
Detail photos(8)
Promotional materials(2)
Videos(0)
Results
Objectives
品牌传播
Details
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体验区、打卡区
互动玩法：
产品体验
设计
主要用色：
营销
目标人群：
20岁~29岁、30岁~39岁、40岁~49岁、男
媒体推广：
微信、微博
Details
活动Details
In the baijiu world, “Highlight” is undoubtedly at the forefront of youthfulness and fashion. On June 24, GOGOON SPACE “Highlight Light-Luxury Pop-up” landed on Chengdu Chunxi Road; a mysterious green box with “aurora green” as main tone faced audiences for the first time. Across the 4-day event, the Highlight light-luxury pop-up carefully crafted “Extreme Shine · Highlight,” “Extreme Beauty · Highlight,” “Extreme Me · Highlight,” “Extreme · Highlight,” and “GOGOON BA.”
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