A Pop-up from Tokyo - Snow Mountain Club Limited Store
A regular apparel brand pop-up mainly shows new-season products; the brand concept on scene uses plush materials to convey warm texture, linking to autumn/winter new products.
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Industry
服装鞋包
Pop-up type
快闪店
Dates
2021.09.04(12 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Shenzhen
Brands
Miumiu
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
新品上线
Details
收起
Planning
Area planning
零售区
Details
Miu Miu Snow Mountain Club from Tokyo Shinjuku Isetan to Shenzhen MixC—Dolomites Cortina snow prints on mirrors, soft white carpet, and soft-contour fixtures.